Customer satisfaction is a measurement that indicates the degree of satisfaction of a buyer when consuming a product or service offered by a company. This assessment is the result of the customer's expectations towards a product or service and the real value received from it.

Brand recognition is the level of awareness that consumers have about a brand or a product. A brand image survey can help us understand a consumer's ability to recognize a brand image and associate it with the products or services offered by a particular brand.

Service quality is defined as the customer's perception of the service received. This perception is obtained from the discrepancy produced between the expectations that the client had before receiving the service and the current performance.

The measurement of the vote in a survey is based on calculating the preference of citizens for a political party, then for a candidate, to which is added the probability that the interviewee actually goes to vote on election day.

The NPS is a system and an indicator to measure customer satisfaction and also measure loyalty.

Concept testing is a research method that involves asking potential or current users questions about your idea before launching it on the market. It is a form of prototyping that does not require building a model of the product to gain insight into usability and feasibility.

With a job satisfaction survey it is possible to know the state of mind of the staff. Thus, appropriate measures can be taken in time to improve it. This will serve to tackle possible labor conflicts, demotivation in the workforce or lack of attachment to the company.

A study of uses and habits is carried out to analyze and determine the factors that influence the use of a product or service by the consumer and their perspective or position on a brand.