Notorious cases of business failures
There have been many notorious cases of business failures that can be attributed to either not conducting a market study or misinterpreting
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Francisco Acuna
- Mar 21
- 1 min
Some specific benefits of market research include:
Market research is important for companies because it helps them to better understand their target market, competitors, and industry
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TMC
- Dec 2, 2022
- 2 min
Why is it so important to make a concept test before launching a product or service?
All the products on the market began as a simple idea, and today they are part of the lives of thousands of people who consume them.
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TMC
- Nov 13, 2022
- 3 min
Customer satisfaction survey for restaurants
Measuring customer satisfaction is an important way to ensure your business stays on track. Honest feedback from real customers can help...
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TMC
- Nov 13, 2022
- 3 min
Identifying customers and their needs is critical during recessions
The accurate market research can help you identify and predict changes in your main source of revenue
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